How it works, and what we won’t do.
Recommendations are earned, not bought.
Izak suggests options for what the angler asked, based on external reviews and on the technical facts. Comparable products side by side. We don’t rank one brand above another for money.
Paid is always marked paid.
Everyone loves a discount or a special offer. We will offer these in clearly labelled places. However, this doesn’t impact recommendations. Anglers trust Izak because of that, and that trust is great for those selling too.
Tackle shops, not just brands.
We know anglers love to visit an outfitter or tackle shop. That’s not going to change. But if they can’t make it in person, we still want tackle shops and outfitters to connect with them on Izak, whether an angler is ten minutes from your door or far away. Izak can help shops find more customers, and more tackle sold is good for the whole fishing community.
Meet the creators your customers watch.
Izak will also connect brands and creators. You may not know each other yet, but we think you should. Could be the start of a beautiful relationship.
Insight, not surveillance.
We don’t sell individual data. But what we do know is what anglers ask for, by species, region and season. Where demand is going. Insight that might be useful for product development or engaging new customers.