
Jon Mitchell has been an angler all his life, and his passion has taken him around the world. He’s pouring that experience into building Izak.
Jon brings more than a love of fishing. He knows the digital world too. Helping launch Spotify, he watched the company evolve daily and saw that the same thinking could work far beyond music streaming.
A meeting place for the whole angling community. The anglers, the guides, the brands, the creators, the restaurants and lodges, the boat owners, everyone involved in helping a fish get hooked. To promote, preserve and protect all things angling.
Different century. Same philosophy.
It’s a nod to Izaak Walton, author of The Compleat Angler, first published in 1653. Walton helped change the way people thought about fishing: a way of being, not just a way of eating.
We think he was onto something. We’re building the 21st-century companion to that idea. A home for your whole fishing life, not just one part of it.
We’re starting with your personal guide, your tackle bag, content, logbook and social. Tell us what works, what’s missing, and what you’d love to see next.
We only email you about Izak. No sharing your data.